Macklemore in "Thriftshop"

Macklemore and Ryan Lewis shop in thrift shops, because, let's face it, who can keep up with ever-changing trends and hip-hop's expensive tastes? And it looks like their fans are just as frugal, judging from the overwhelming success of their #1 single "Thrift Shop."

Now, as confident as Macklemore is in his rapping ability, not even he saw this coming. "Never, never, absolutely not," the rapper told MTV News on Friday (January 25) over the phone. "I thought it was going to be like a niche demographic that some of our fanbase would like. I never thought that it would be much more than that."

"I think hip-hop goes in waves, and it's something that's different. It's a concept. It's obviously against the status quo of what people normally rap about," he said. "This is a song that goes against all of that. How much can you save? How fresh can you look by not looking like anybody else? And on top of that, you have an infectious beat and a hook that gets stuck in people's heads."