Willmar-based Jennie-O Turkey Store will have a float in this year’s Macy’s Thanksgiving Day Parade. Marketing V-P Nicole Behne says it’s the first time in the parade’s 94-year history that a turkey product company has been a sponsor:

“The parade’s always led off by a turkey — that’s their number-one float that goes through there — but there’s never been a turkey company that has been a sponsor of the parade, and we’re really excited about that.”

Jennie-O is keeping details on the float under wraps for now, but Behne says it will have “a lot of glimmer, a lot of glam, high energy.”