If you missed it, Kraft launched a Twitter contest last week called “Send Noods.”  That’s spelled N-O-O-D-S, like noodles.  People could tweet the #SendNoods hashtag to Kraft to win the chance to send a free box of mac and cheese to a friend.

Well . . . a bunch of people were OUTRAGED (shocker) at them for “sexualizing mac and cheese.”

So Kraft caved and now they’ve ended the campaign and scrubbed it from their social media accounts.