Saturday will mark the 85th anniversary of the end of prohibition in the United States.
Many breweries went out of business during the 13 years of prohibition, but one that survived was Schell’s Brewery in New Ulm. President Ted Marti is a fifth-generation descendant of August Schell, and said their family brewery continued to operate by selling, “Non- non-alcoholic beer. Less than one-half of one percent. That was acceptable for the government not acceptable to the consumer. They didn’t care for it and my dad used to say that the mark of a good near beer was how good it tasted when your re-spiked it. That’s what most people did.
The 21st Amendment, which repealed the 18th Amendment, took effect at 12:01 a.m. on April 7th, 1933, and Marti said there were a lot of people anxious to drink a pint of Schell’s beer back and, “The only story I have is that the parking lot here at the brewery was literally jammed with vehicles ready to pick up beer at 12:01.”
Schell’s Brewery has been making beer since 1860 and is the second oldest family-owned brewery in America. Schell’s is considered a craft brewery, and they distribute their beers throughout the five-state upper Midwest region.
Saturday is “National Beer Day”, which has been celebrated every year on April 7th since 1993.