Apparently Anheuser-Busch’s strategy to take on White Claw is to flood the market with so many different brands of hard seltzers that everyone will say, “Fine, I’ll just buy whatever.”
Anheuser-Busch just announced yet another new line of hard seltzers.
It’s called Social Club Seltzer and the flavors are based on classic cocktails like the old fashioned and the gimlet.
This is at least the fifth hard seltzer that Anheuser-Busch has launched since the whole trend took off.
They also own Bon & Viv, Bud Light Seltzer, Natural Light Seltzer, and Corona Hard Seltzer. They do NOT own White Claw, which has a dominant market share.
Anyway, the Social Club Seltzer is set to hit stores later this month.
— Whiskey Riff (@WhiskeyRiff) May 11, 2020