If your Valentine’s Day gift gets a bad reaction, blame COVID.  52% of us will celebrate Valentine’s Day this year, but spending is down across the board.  The average is $165, 31 bucks less than last year.  Here are six more quick stats . . .

 

  1. Men will spend an average of $231.  Women will only spend $101.
  2. The top five people we’re spending on are our significant other or spouse . . . other family members . . . our friends . . . our kids’ classmates and teachers . . . and our pets.  And around one in seven people will also buy THEMSELVES a gift.
  3. The most popular gifts this year are candy . . . cards . . . flowers . . . and an evening out.  But only one in four people are going out this year, which is the lowest EVER.
  4. 41% are planning a special dinner or celebration at home instead.
  5. 73% of people who are celebrating think it’s especially important to do something for Valentine’s Day this year.
  6. And an annual study on the best CITIES for Valentine’s Day found the top five are San Francisco . . . Honolulu . . . Portland, Oregon . . . Seattle . . . and San Jose, California.